search engine optimization

Search Engine Optimization (SEO), also sometimes referred to as Search Engine Marketing (SEM), is a combination of techniques used to make a website more appealing to search engines and rank well in search engine results.

Professional SEO firms like Web Design Image view optimization as an ongoing process that needs to be managed and adjusted periodically. The process search engines use to rank websites changes regularly. Search engines adjust their algorithms used to rank websites in order to provide the most relevant search results for a specific search. As these algorithms change, it may be necessary to adjust certain optimization techniques.

Search Engine Optimization has two general methods: on page optimization techniques and off page optimization techniques.

On Page Optimization
This search engine optimization technique involves factors that occur on the website pages and are clearly visible. The two most significant on page optimization factors are: Search Engine Friendly Design and Optimized Content.

Off Page Optimization
This search engine optimization technique involves factors that occur outside the scope of the website and are not visible on the website. The most significant factors for off page optimization are: Link Popularity and Submissions.